Post by account_disabled on Mar 5, 2024 22:38:24 GMT -5
Procter & Gamble (P&G) has signed a deal to source 200 million recycled plastic bottles over the next five years, as it strives to halve the amount of virgin plastics it uses by 2030.
Under the deal, P&G will receive recycled plastic raw materials for manufacturing household cleaning product packaging from Viridor , the UK-based recycling and energy recovery firm.
Plastic supplied under the deal will be from post-consumer sources, with Viridor noting that it will be able to increase the amount of plastics delivered to P&G on an annual basis until 2025. The company has three dedicated plastics recycling facilities in the UK, in Avonmouth, Rochester and Skelmersdale, through which plastics will be obtained for P&G.
The move marks P&G's latest step toward Chile Mobile Number List its 2030 goal of halving the amount of virgin plastics it uses to make packaging. This ambition was established in 2018, through P&G's inclusion in The Alliance to End Plastic Waste .
Recycled plastics
P&G's commitment
To meet this goal, P&G committed last year to annually convert more than 300 million bottles of its European cleaning brands into 100% recycled or partially recycled plastic. The proportion of post-consumer recycled plastic content will increase to 50% in Ariel liquid detergent bottles and 100% in Lenor fabric conditioner clear bottles this year.
P&G purchasing group manager Adam Selby said the new deal with Viridor will “accelerate” progress towards the 2030 goal.
Viridor, for its part, emphasized its commitment to expanding the UK market for recycled plastics.
Viridor has been supplying P&G with post-consumer recycled material for the past three years, with volumes steadily increasing to meet P&G's growing sustainability goals. Quality control is crucial to our recycling operations – this is how we ensure we can offer manufacturers competitive circular economy alternative stock in place of their virgin stock.
Keith Trower, managing director of resource management at Viridor.
Holy Grail Project
P&G's recycled plastics targets are part of a broader five-pillar strategy on plastic packaging, which also includes targets around recyclability, reuse, reduction and innovation.
In the latest, P&G's Holy Grail project , which aims to place digital watermarks on packaging, so they can be identified by a variety of key stakeholders.
In developing the project, P&G worked with 29 actors in the plastic packaging value chain, including manufacturers, waste managers and academics. The companies worked together for more than a year to demonstrate the classification concept. Once this success was announced, the support of over 50 organizations was secured to launch HolyGrail 2.0 , the second phase of the project, bringing it to the mass market for the first time.
However, generally speaking, P&G, along with the other members of the Alliance to End Plastic Waste , has been criticized for not reducing existing infrastructure related to the use of virgin plastics.
Under the deal, P&G will receive recycled plastic raw materials for manufacturing household cleaning product packaging from Viridor , the UK-based recycling and energy recovery firm.
Plastic supplied under the deal will be from post-consumer sources, with Viridor noting that it will be able to increase the amount of plastics delivered to P&G on an annual basis until 2025. The company has three dedicated plastics recycling facilities in the UK, in Avonmouth, Rochester and Skelmersdale, through which plastics will be obtained for P&G.
The move marks P&G's latest step toward Chile Mobile Number List its 2030 goal of halving the amount of virgin plastics it uses to make packaging. This ambition was established in 2018, through P&G's inclusion in The Alliance to End Plastic Waste .
Recycled plastics
P&G's commitment
To meet this goal, P&G committed last year to annually convert more than 300 million bottles of its European cleaning brands into 100% recycled or partially recycled plastic. The proportion of post-consumer recycled plastic content will increase to 50% in Ariel liquid detergent bottles and 100% in Lenor fabric conditioner clear bottles this year.
P&G purchasing group manager Adam Selby said the new deal with Viridor will “accelerate” progress towards the 2030 goal.
Viridor, for its part, emphasized its commitment to expanding the UK market for recycled plastics.
Viridor has been supplying P&G with post-consumer recycled material for the past three years, with volumes steadily increasing to meet P&G's growing sustainability goals. Quality control is crucial to our recycling operations – this is how we ensure we can offer manufacturers competitive circular economy alternative stock in place of their virgin stock.
Keith Trower, managing director of resource management at Viridor.
Holy Grail Project
P&G's recycled plastics targets are part of a broader five-pillar strategy on plastic packaging, which also includes targets around recyclability, reuse, reduction and innovation.
In the latest, P&G's Holy Grail project , which aims to place digital watermarks on packaging, so they can be identified by a variety of key stakeholders.
In developing the project, P&G worked with 29 actors in the plastic packaging value chain, including manufacturers, waste managers and academics. The companies worked together for more than a year to demonstrate the classification concept. Once this success was announced, the support of over 50 organizations was secured to launch HolyGrail 2.0 , the second phase of the project, bringing it to the mass market for the first time.
However, generally speaking, P&G, along with the other members of the Alliance to End Plastic Waste , has been criticized for not reducing existing infrastructure related to the use of virgin plastics.